Our methodology

Every year ConsumerX surveys tens of thousands of people with Internet access worldwide to compile its Observatory and other surveys. Survey responses are expertly aggregated and combined with respondent demographics such as country of residence and age, while spurious answers are filtered out and those of respondents who don’t shop online at least once a year are discarded for questions about ecommerce.

The number of respondents, the language or number of languages the question was asked in, the country or number of countries surveyed, and the exact question asked are included in each chart’s caption.